Privacy Policy

At Purelux International Sdn Bhd official website, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make purchases. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information that you provide to us when you:

• Create an account on our website
• Place an order or make a purchase
• Subscribe to our newsletter / WhatsApp Group Communities
• Contact our customer service team
• Participate in promotions, surveys, or contests

The types of personal information we may collect include:

• Personal Identifiable Information (PII): Name, email address, phone number, billing and shipping addresses
• Payment Information: Credit/debit card details (Note: We do not store your full payment details; payments are processed securely through third-party providers)
• Demographic Information: Age, gender, and preferences related to your purchases

2. How We Use Your Information

We use the information we collect from you to:

• Process and fulfill your orders, including shipping and delivery
• Communicate with you regarding your order, updates, and customer service inquiries
• Provide you with personalized marketing, promotional materials, and offers, if you have opted-in to receive them
• Improve and optimize our website and services, including enhancing user experience
• Comply with legal obligations and enforce our terms and conditions
• Prevent fraud, and protect against unauthorized transactions

3. How We Protect Your Information

We take security seriously and implement a variety of technical and organizational measures to protect your personal information, including:

• SSL Encryption: Secure Sockets Layer (SSL) technology to encrypt your sensitive information (such as payment data) during transmission
• Secure Payment Gateways: We use trusted third-party payment processors for handling transactions, ensuring that your payment details are processed securely
• Access Control: Only authorized personnel have access to your personal data, and we implement strict procedures to safeguard that information

Despite these measures, please be aware that no data transmission over the internet or electronic storage method can be completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

• Third-Party Service Providers: We may share your information with trusted service providers who help us operate our business, such as payment processors, shipping companies, and email service providers. These third parties are contractually obligated to protect your personal information and use it only for the purposes we have authorized.
• Legal Requirements: We may disclose your personal information if required to do so by law or in response to legal requests (e.g., subpoenas, court orders) or to protect our rights, property, and safety.

5. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your browsing experience and provide you with tailored content and advertising. These technologies allow us to:

• Remember your preferences and settings
• Analyze website traffic and usage
• Improve the functionality of our website
• Serve personalized ads and promotions

You can control the use of cookies through your browser settings. However, please note that disabling cookies may affect your ability to use some features of our website.

6. Your Rights and Choices

You have the right to:

• Access and Update Your Information: You can access, update, or correct your personal information by logging into your account or contacting our customer service team.
• Opt-Out of Marketing Communications: If you no longer wish to receive marketing emails, you can unsubscribe by clicking the "unsubscribe" link in any promotional email or by contacting us directly.
• Request Deletion: You may request to delete your account or personal information. We will comply with your request unless we are required to retain certain information by law or for legitimate business purposes.

7. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be reflected on this page with an updated "Last Revised" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

Thank you for trusting Purelux International Sdn Bhd with your personal information. We are committed to protecting your privacy and delivering a secure shopping experience.